Export and marketing director Guy Dawson is heading up an Easifold presence in Dubai, home of global brands like the Burj Khalifa, the tallest building in the world, and The Palm trilogy of ground-breaking reclamation projects … and now an Origin sales office and showroom.
Although the property market in Dubai is generally thought to have followed the UK slump, the Origin offer has attracted significant interest and clinched a number of sales in the region. This is in an area renowned for bold and innovative construction projects that demand the highest standards in design, engineering and customer service – a focus very much allied to Origin’s values.
Origin’s Dubai business will target both the residential and commercial sectors, and is already working on a number of very large projects.
Guy, who already has experience of the Dubai market, said: “Our initial focus is on exporting a high-quality product from here in the UK but should the interest justify it, we would consider the possibility of manufacturing out there.”